What is Pogo-Sticking in seo

- Pogo sticking occurs when a user performs a search, clicks on a result, very quickly clicks back to the search result page, and clicks on a different result. This type of behavior is a direct result of immediate dissatisfaction in the search result, and—unlike bounce rate—pogo sticking is always a bad thing.
 
While pogo-sticking may sound like fun, nobody enjoys clicking three different search results before finding what they were looking for. This type of pogo-sticking occurs when a website ranks highly but fails to satisfy the needs of people using that search term. If this becomes a common occurrence on your landing pages, Google and other search engines will come to the conclusion that your page is ranking for the term erroneously and your rankings will drop. From a search algorithm’s point of view, you have no right to that spot in the rankings if people are rarely satisfied by what they find on your webpage.
 
Pogo Sticking simply means that when a website ranks highly but fails to satisfy the needs of the needs of people using that search term.
 
Pogo sticking occurs when a user performs a search, clicks on a result, very quickly clicks back to the search result page, and clicks on a different result. This type of behavior is a direct result of immediate dissatisfaction in the search result, and unlike bounce rate pogo sticking is always a bad thing.
 
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