What is Pagination in SEO?

Pagination is a way of organizing or numbering a data in a webpage to make it more manageable and user friendly. Pagination is basically a way of making a website with a lot of information more user-friendly in terms of browsing or searching but Pagination isn't SEO-friendly. In fact, pagination can essentially ‘bury’ product or services pages deeper within the site making them almost impossible to get crawled by the search engines.
 
Pagination, the practice of segmenting links to content on multiple pages, affects two critical elements of search engine accessibility.

Crawl Depth: Best practices demand that the search engine spiders reach content-rich pages in as few "clicks" as possible (turns out, users like this, too). This also impacts calculations like Google's PageRank (or Bing's StaticRank), which determine the raw popularity of a URL and are an element of the overall algorithmic ranking system.

Duplicate Content: Search engines take duplication very seriously and attempt to show only a single URL that contains any given piece of content. When pagination is implemented improperly, it can cause duplicate content problems, both for individual articles and the landing pages that allow browsing access to them.
 
Pagination is the process of dividing the website content into multiple pages. Pagination is a major issue in seo. It makes a great impact on a website seo. Pagination is an issue found in similar content pages and often Meta title and description are also similar between the pages. This issue is very harmful for your website.
The solution for pagination is Use the command “rel = prev” and “rel = next”. On the pages and except the “View all” link. This is the way to connect these pages, and Google crawl as first page and next page both connected pages.
 
A topic sure to make any SEO neophyte's head spin, approaching and handling pagination can seem a daunting prospect at first. ... In a very basic sense, pagination occurs when a website segments content over the span of multiple pages.
 
Pagination is the process of dividing web pages content into discrete pages or it is the practice of segmenting links to content on multiple pages.
 
Pagination, the practice of segmenting links to content on multiple pages, affects two critical elements of search engine accessibility.

Crawl Depth: Best practices demand that the search engine spiders reach content-rich pages in as few "clicks" as possible (turns out, users like this, too). This also impacts calculations like Google's PageRank (or Bing's StaticRank), which determine the raw popularity of a URL and are an element of the overall algorithmic ranking system.
Duplicate Content: Search engines take duplication very seriously and attempt to show only a single URL that contains any given piece of content. When pagination is implemented improperly, it can cause duplicate content problems, both for individual articles and the landing pages that allow browsing access to them.
 
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