What is ORM in SEO..?

The process in which we have to clear the negative links of any person from the first page of search engine results. Means we have to promote the person in such a way so that negative link starts getting down. This is done by using the SEO techniques like video sharing, PPT sharing, content sharing and blog posting etc.
 
ORM stands for online reputation management, as it is self explanatory that under this term you need to manage the reputation to convert it to positive, both in brand visibility and brand sentiments.
 
Online Reputation Management is first being mindful of your company’s online brand then building on that brand in the search engines (chances are this is where you are sought for the most) through social media and other websites that produce and disseminate content. This will be your best friend when you’re monitoring your brand online. You can track web results, news, blogs, video results, and groups results.
 
ORM stands for object relational mapping .
>It is a programming language such as java or C#.
>It is a programming technique in which a metadata descriptor is used to connect object code to a relational database.
 
Online Reputation Management (ORM) is a bit broader of a term, and is used to specifically manage the online reputation of a person, place, thing, site, brand...
 
Object-relational mapping (ORM, O/RM, and O/R mapping tool) in computer science is a programming technique for converting data between incompatible type systems in object-oriented programming languages. This creates, in effect, a "virtual object database" that can be used from within the programming language. There are both free and commercial packages available that perform object-relational mapping, although some programmers opt to construct their own ORM tools.

In object-oriented programming, data-management tasks act on object-oriented (OO) objects that are almost always non-scalar values. For example, consider an address book entry that represents a single person along with zero or more phone numbers and zero or more addresses. This could be modeled in an object-oriented implementation by a "Person object" with attributes/fields to hold each data item that the entry comprises: the person's name, a list of phone numbers, and a list of addresses. The list of phone numbers would itself contain "PhoneNumber objects" and so on. The address-book entry is treated as a single object by the programming language (it can be referenced by a single variable containing a pointer to the object, for instance). Various methods can be associated with the object, such as a method to return the preferred phone number, the home address, and so on.
 
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