What is No-follow links?

No follow is a link attribute that instructs spiders not to crawl the particular backlink on the webpage. Hence these links are never indexed in search engines. They are only used to build traffic from various external webpages.
 
Many website uses the no follow attributes for the Internal and Inbound links because they don't want the web crawlers to follow those links. No follow links doesn't provide the website backlinks and any link juice but still it is good to have from the website where you can get some potential customers.

Saar Pilosof
 
A NoFollow tag is a way that allows webmasters to tell search engines “Don't follow links on this page" or "Don't follow this specific link."
 
No follow links are defined as the links which will not pass any link juice. Here, the link is set as no follow, meaning that the Google bot will not crawl the link and will not pass any link juice. The link does not count as a ‘vote’ in the page’s favour. Also, it will not boost page rank. A nofollow link is created with the nofollow link HTML tag, which looks like this:

<a href=http://www.rankwatch.com rel=”nofollow”> rankwatch </a>
 
Especially for newbies who are new to SEO or people who are still not clear about Nofollow or dofollow, this post will be useful. Nofollow is an HTML attribute value used to instruct search engines bots that a hyperlink should not influence the link target's ranking in the search engine's index.
 
Nofollow links attributes do not allow search engine bots to follow link.That means if the website owner is linking back to you with nofollow attributes, it does not pass on link juice. Only Humans will be able to follow the links. Though some time back Google made it clear that they don’t consider nofollow link attributes but weightage of such links are really less. Even though, it’s a good practice to use Nofollow link attribute to those link, where you don’t want to pass link-juice.
 
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