What is more helpful in SEO? on-page or off-page?

For a successful and complete SEO campaign, both on-page and off-page SEO are crucial factors. While on-page SEO is what you are ranked for,off-page SEO is how you are ranked. Yet in terms of preference between the two, focus should be on the on-page SEO to which off-page SEO is directed.
 
Both of, on the page and off the page. If your on-page content is much pretty but you don't have good enough others website backlinks then it's not working on google. Gogole loves on-page and off-page SEO
 
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Both of Activity Are Good for Optimize Website.

On page Activity

Title
Meta Description
Meta Keywords
URL Structure
Sitemap.xml
Robots.txt
Alt Txt
301 Redirection
404 Error page
Google Analytic
Google Webmaster

Off page Activity are

Article submission
Bookmarking submission
Directory submission
Blog submission
Classified submission
Local Business listing
Image sharing
Video sharing
Forum profile creation
PPT Sharing
 
On-page optimization is the process by which various elements on an individual web page are established and structured so that the page can be found by the search engines for a given keyword or key phrase. That deals with page level creation to help inform search engines about the topic of a page.

Off page optimize is important for backlink, like article submission, social bookmarking, blog posting, classified, forum posting, social networking.
 
From my opinion both are equally important for better search engine ranking. however in current scenario there are many factors which can affect your search engine ranking are responsive web design, website loading speed. So we should also keep our eyes on these factors.
 
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