7 Reasons Content Marketing is Better Than Link Building
1. You Can Measure the Value of Content Easier Than you Can a Link
2. It’s Natural
3. Good Content Writers are Cheaper than Good Link Builders
4. It’s More Scalable
5. It’s More Defensible to Algorithm Updates
6. Authoritative Writers Are The Future
7. It’s More Fun
But you will require both for ranking your keyword. I just tell you in which way content marketing is better than link building