What is mobile marketing?

Mobile marketing encompasses all those activities which connect advertisers to consumers through mobile devices and networks.
 
Mobile marketing is promotional activity designed for delivery to cell phones, smart phones and other handheld devices, usually as a component of a multi-channel campaign.
 
Mobile marketing is marketing on or with a mobile device, such as a smart phone. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas
 
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