Hello,
Search engines started to use latent semantic indexing to order information into understandable and connected chunks – text, ideas, and topics, everything you can find on the web is now interconnected and helps search engines serve up better results.
When you perform a search, you’ll notice that Google shows certain words in bold black text. These are LSI keywords. Find ways to implement them in your own copy that make sense to readers. They will help ensure your content is more relevant to—and more findable by—others.