The Link Wheel is a complex link building strategy designed to help you improve your search engine optimization, to rank your website better in the search engines and to get more targeted traffic. To build a link wheel you need to create a circular pattern of links which flow from one website to another and then finally they all link to your website. This circular pattern increases the link juice which all the linking sites provide to your main website and this is why the link wheel is more powerful than any other link building method.