What is Link Popularity?

Link popularity is a term used to describe the amount of links to one website from the rest of the internet. Link popularity is most commonly used when referring to search engines and search engine optimization, as link popularity is one of the most important factors in how search engines decide to rank web sites in the results pages of searches. The rationale behind this is that if your link popularity is high, and many people are linking to your site, then it must contain content and information that people find useful.
 
Link popularity is the total number of web sites that link to your site. It is that some search engines rate your position in search results by your link popularity. They rate your site higher in search results if there are more links pointing to your site. A link from one site to another is considered a vote for that site. I have a link from my site to your site. This must mean that I think your site is valuable and thus, it must be a worthy site.
 
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