What is Link juice?

Link juice is a non-technical SEO term used to reference the SEO value of a hyperlink to a particular website or webpage.
Link juice, link authority, and backlink authority are all different words that mean essentially the same thing. Google analyzes the links that point to a particular webpage to determine what ranking position the webpage should be placed in their search results for a particular keyword query.
 
"Link Juice" is a slang term referring to how powerful a certain link (within a site or from one website to another) is or could be. The idea is that a link from a well known website that is trusted by the search engines will pass more "juice" than one on a pointless directory.
 
Link juice is a non-technical SEO term used to reference the SEO value of a hyperlink to a particular website or webpage. According to Google, a multitude of quality hyperlinks (or just “links”) are one of the most important factors for gaining top rankings in the Google search engine
 
Link juice is the term used in the SEO world to refer to the value or equity passed from one page or site to another. This value is passed through hyperlinks. Search engines see links as votes by other websites that your page is valuable and worth promoting.
 
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