What is link juice in SEO?

Link juice is a colloquial term in the SEO world that refers to the power or equity passed to a site via links from external or internal sources. This power is interpreted as a vote of recommendation toward your site and is one of the most important factors in determining your site's search ranking (and PageRank).
 
It is a link one website gets from another website. Backlinks make a huge impact on a website's prominence in search engine results.
 
If your site has a dofollow attribute, it can receive the so-called "link juice" which is an important part of the SEO strategy to increase your rank in search results. If a site is linking to your site, you are receiving the link juice. The more sites linking to yours, the higher the search ranking.
 
Link juice happens when you post content on another website that links to yours, which give it a little bit more authority. Think of it as the brother of a back link, or son, whatever.
 
i agree with umesh11
 
Link juice is a colloquial term in the SEO world that refers ability or equity passed to a website via links from external or internal sources. This power is considered as a vote of recommendation toward your website and is one of the most key elements in managing your website's ranking.
 
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