what is link juice in seo..?

Link juice is a very popular term in search engine optimization. Link juice mainly increases the page rank of websites and websites with high page ranks are considered authority sites. Authority sites are liked and listed in the front page of major search engines. Naturally, websites with higher search engine ranks get huge web traffic.
 
In the world of Search Engine Optimization (SEO), one of the most important things is getting your website to be among the first listed on search engine sites. If it shows up in the first page or two of Google or Yahoo, for instance, many more people are likely to visit your site. The term link juice is directly concerned in SEO, since this is the juice that will drive up your rankings and bring visitors to your websites.
 
Link authority – or just link juice – is how search engine optimization experts and other Web pros look at the effects of a given backlink on a site’s overall ranking for particular keywords. When one site links to another, link juice flows from the linker to the link-ee.
 
Link juice is the term used in the SEO world to refer to the value or equity passed from one page or site to another. This value is passed through hyperlinks. Search engines see links as votes by other websites that your page is valuable and worth promoting.
 
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