what is link exchange?

A link exchange is a confederation of websites that operates similarly to a web ring. Webmasters register their web sites with a central organization, that runs the exchange, and in turn receive from the exchange HTML code which they insert into their web pages.
 
Link exchange is a process in which you agree to put someone's website URL on your website and vice versa. SEO solution experts never advise for this technique because it's not worthy. Better technique to get backlink is try to find relevant and quality websites and submit your business. Always try to do white hat SEO to get constant result for your website. It's era where you need to focus on quality backlink and not to quantity.
 
Link exchange is an association of websites that behave like web ring. The webmaster registers the website with the central organization, performs the exchange, and then receives it from the exchange HTML code to be inserted in the web page.
 
It is an understanding between site owners to have each others link on each others site.
It is not a good practice though if the links are relevant to each other then it can be considered a good link.
 
Link Exchange is a technique of exchanging the url between two websites but At present link exchanges are not nearly as effective as they once used to be. Search engines have become smarter and shady linking schemes have become detectable. By participating in link exchange schemes, you bear the risk of getting penalized or even banned by the search engines.
 
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