what is keyword proximity & keyword prominence?

keyword proximity is made up of combination of keywords.
keyword proximity is refers to the distance between the individual keywords of search term's.
It is used by search engine to measure relevancy of a given page to the search request.

Keyword prominence is used to place important keywords at the start of a web page, sentence, TITLE or META tag.
It is used to contain the keywords that can increase the results according to the user’s point of view.
 
Keyword prominence refers to how prominent keywords are within a web page. The general recommendation is to place important keywords at, or near, the start of a web page, sentence, TITLE or META tag.

Keyword proximity refers to the closeness between two or more keywords. In general, the closer the keywords are, the better.
For example:
How Keyword Density Affects Search Engine Rankings
How Keyword Density Affects Rankings In Search Engine
Using the example above, if someone searched for "search engine rankings," a web page containing the first sentence is more likely to rank higher than the second.
 
Keyword prominence refers to how prominent your keywords are within key elements of your web page. Specifically, how close to the beginning of the page’s TITLE tag, heading tags (H1, H2, H3, etc.), and meta DESCRIPTION, your keyword phrase is placed.

The keyword proximity refers to the distance between the search term’s individual keywords.
 
Back
Top