what is keyword difficulty:

The keyword difficulty or keyword competition is a major keyword metric when doing a keyword research. The higher the value, the harder is to start ranking on the 1st SERP and compete with others on the market using that keyword.It’s a critical metric alongside with exact monthly search volumes and SERP analysis. It determines a selection of keywords that will help you to improve SEO, bid on keywords in PPC campaigns, and much more.
 
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