Search Engine Optimization is the art of increasing your website’s visibility to search engines for those important keywords and phrases that are relevant to your business. Typically includes keyword research and development, competitive analysis and industry benchmarking, back end coding optimization, website submissions and results reporting. SEO is essential for improving website visibility, increasing your traffic. SEO is the process of improving the visibility and ranking of a website or web page in the organic search engine results presented in Google and the other major search engines.