What is Impression in Adwords?

when a user views your advert on web page is called as impression.
 
The term impression is some of the time utilized as an equivalent word for perspective , as in promotion view . Online distributers offer and their clients purchase publicizing measured as far as advertisement perspectives or impressions. Subsequent to a solitary Web page can contain different advertisements (contingent upon its plan), a webpage as a rule enlists more promotion perspectives per unit of time than Web pages per unit of time. ( Hits is the term for any asked for document, including each of a page's pictures.
 
Impressions are the number of times your ad have appeared on a search results page or on the website on the Google Network.
 
Google AdWords is Google’s advertising product, which displays your ads to people looking for your products or services on Google or its partner sites.
 
An impression (in the context of online advertising) is when an ad is fetched from its source, and is countable. Whether the ad is clicked is not taken into account.[1] Each time an ad is fetched, it is counted as one impression.[2]

Because of the possibility of click fraud, robotic activity is usually filtered and excluded, and a more technical definition is given for accounting purposes by the IAB, a standards and watchdog industry group: "Impression" is a measurement of responses from a Web server to a page request from the user browser, which is filtered from robotic activity and error codes, and is recorded at a point as close as possible to opportunity to see the page by the user.[3][4]

Contents [hide]
1 Purpose
2 Construction
3 See also
4 References
5 External links
 
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