What is Image optimization..?

Image optimization is using the most compressed yet visually acceptable image in the proper file format for the specific role of the image. Google cannot read your image's content. Instead it will read the text in Alt attribute which describe what the image is about.
 
Image optimization is the basic steps for your SEO campaign. One of the basic tips for image linking is to avoid linking your images directly. Always use relevant anchor texts whenever linking your images. This is even more effective for your SEO when embedding images in a guest post or other pages intended to get a link back to your site.
 
Image Optimization is one of the part of On Page Optimization. If you have images in your website and you want to sponsor your images then you can do this by the image optimization. Nowadays Google search engine is giving importance to images. Many people are searching only images in search engines.
 
Images are important to websites.IMG tags can only have ALT elements. TITLE elements belong to A HREF tags. You can have both, but only ALT tags are believed to have any weight with search engines. They add value to the design, break up the text,Search engine spiders can’t read the text in images. The ALT tag is an attribute that allows you to add descriptive text which can be crawled by search engines. The purpose of the ALT tag is to describe the image. In SEO, the importance of the ALT tag ability to help your web page rank and if you choose to have images indexed, increase your exposure through image search.
 
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