What is Image Alt Text

An alt tag, also known as "alt attribute" and "alt description," is an HTML attribute applied to image tags to provide a text alternative for search engines. Applying images to alt tags such as product photos can positively impact an eCommerce store's search engine rankings.
 
Hiding text or links in your content to manipulate Googles search rankings can be seen as deceptive and is a violation of Googles Webmaster Guidelines.
 
Alt text or alternate text is an attribute added to an image tag in HTML. This text appears inside the image container when the image can not be displayed. It helps search engines understand what an image is about. Alternate text is also very helpful in case images on a page cannot be found.
 
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