What Is Hidden Text In Seo..?

hope this can help

Hidden text is one of the oldest tricks in the SEO handbook. If you’re hoping hidden text will somehow boost your SEO efforts, you’ll quickly discover this outdated tactic is ineffective.

Back in the day, when search engines were much less sophisticated, you could hide text on webpages in an attempt to gain ranking for certain keywords not visible on the page. You could also hide links on other websites linking back to the page you wanted to gain ranking.

Also known as “content cloaking,” this tactic used to be work because, even though the text is hidden to users, search engines could still crawl it. But that’s no longer the case – search engines are much more sophisticated and better at detecting spammy tactics.

Source : https://www.searchenginejournal.com/hidden-text-seo/208866/
 
Hidden text is textual content which your visitors cannot see, but which is still readable by the search engines. The idea is to load a Web page with keywords and keyword phrases that would be unsightly to visitors but that would improve the page's rankings in the search engine results, and to do so without letting your visitors see the text. Hidden text is identified as search spam by each of the major search engines.
 
Hiding text or links in your content to manipulate Google’s search rankings can be seen as deceptive and is a violation of Google’s Webmaster Guidelines. Text (such as excessive keywords) can be hidden in several ways, including:

Using white text on a white background
Locating text behind an image
Using CSS to position text off-screen
Setting the font size to 0
Hiding a link by only linking one small character—for example, a hyphen in the middle of a paragraph
 
Hiding text or links in your content to manipulate Google’s search rankings can be seen as deceptive and is a violation of Google’s Webmaster Guidelines. Text (such as excessive keywords) can be hidden in several ways, including:

  • Using white text on a white background
  • Locating text behind an image
  • Using CSS to position text off-screen
  • Setting the font size to 0
  • Hiding a link by only linking one small character—for example, a hyphen in the middle of a paragraph
 
Hidden text and links. Hiding text or links in your content to manipulate Google's search rankings can be seen as deceptive and is a violation of Google's Webmaster Guidelines. Text (such as excessive keywords) can be hidden in several ways, including: Using white text on a white background.
 
Old practice, if they detect such hidden texts or links to position yourself above on the ranking page google can penalize you. Hidden texts are the texts visible to the crawler but not the regular user because either the text set to white for a white background or set to font size 0 and there are other ways too
 
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