If you're a savvy blogger (like us) then you are most likely familiar with the term guest blogging: when a writer develops content for a blog that is not their own.
It's an opportunity to take your expertise and share it with others, as well as an opportunity to increase traffic to both parties’ blogs
Guest blogging is also a great way to establish yourself as an authority figure within your market and build relationships with other bloggers and experts within your field.
Since guest blogging should be a two-way street, when hopping on the bandwagon, you should also consider featuring posts developed by guest bloggers. Featuring guest posts will also expose your audience to a new perspective and fresh new content. We are all guilty of falling victim to a routine and getting tired of the same old stuff, so this will keep them engaged and coming back for more.