what is greay hat seo

Gray Hat SEO is about risk versus reward. A large number of SEO solutions are categorized under Gray Hat SEO tools. Some Gray Hat SEO services tend to use more dubious devices and take bigger risks. While some Gray Hat techniques may largely obey search engine rules, others might land you in trouble and need serious consideration and necessary precaution before use.
 
Grey hat marketing is a combination of commonly accepted SEO techniques, such as paying someone to write an article for your website, and banned practices known as "black hat marketing," such as hiding keywords in a page by making them the same color as the background. One common grey hat marketing technique is to "linkbait." Linkbaiting occurs when you write a tailor-made article in order for social bookmarking sites to link to your site. You can also pay popular social media sites to link to your site. As more sites link to your site, search engines raise your site's ranking.
 
Grey Hat SEO is the practice of using technically legal methods to improve your site rankings, but which are ethically dubious, and could one day become black hat. Think of it like legal highs.
 
Gray Hat SEO is an SEO practice that's riskier than White Hat SEO, but one that may or may not result in your site being banned from search engines and their affiliate sites. Generally, Gray Hat SEO practices belong in neither the Black Hat nor White Hat category because the terms of service regarding the issue are unclear
 
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