What is Google Tag Manager?

Google Tag Manager is a free tool that makes it easy for marketers to add and update website tags -- including conversion tracking, site analytics, remarketing, and more—with just a few clicks, and without needing to edit your website code. Take a quick look at how easy it is to set up an account and manage your tags.
 
Google Tag Manager is a free tool that makes it easy for marketers to add and update website tags -- including conversion tracking, site analytics, remarketing, and more—with just a few clicks, and without needing to edit your website code.
 
Google Tag Manager is a free tool that makes it easy for marketers to add and update website tags including conversion tracking, site analytics, remarketing and more with just a few clicks, and without needing to edit your website code.
Google Tag Manager is a tag management system that allows you to quickly and easily update tags and code snippets on your website or mobile apps, such as those intended for traffic analysis and marketing optimization. You can add and update AdWords, Google Analytics, Firebase Analytics, Floodlight, and 3rd party or custom tags from the Tag Manager user interface instead of editing site code. This reduces errors and frees you from having to involve a developer when configuring tags.
 
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