What is Google Tag Manager?

Google Tag Manager is a free tool that allows you manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code. ... Information from one data source (your website) is shared with another data source (Analytics) through Google Tag Manager.
 
Google Tag Manager (GTM) is a tag management system (TMS) that allows users to easily add and edit snippets of custom or templated code--called tags--to a website. Tags can add analytics tracking, manage advertising pixels or create additional site functionality. GTM includes dozens of predefined tag templates requiring no custom coding.
 
Google Tag Manager is a free tool that makes it easy for marketers to add and update website tags -- including conversion tracking, site analytics, remarketing, and more—with just a few clicks, and without needing to edit your website code.
 
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