What is Google Tag Manager?

Speed counts in today's global marketplace. Google Tag Manager gives you the power to create and update tags for your website and mobile apps, any time you want, at the speed of your business.

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Google tag management is used to allow you to make quick and easily updates.
It includes conversion tracking, site analytics, re-marketing, event tracking, and more.
 
Google Tag Manager is a free tool that makes it easy for marketers to add and update website tags -- including conversion tracking, site analytics, remarketing, mobile number tracker with name and more—with just a few clicks, and without needing to edit your website code. Take a quick look at how easy it is to set up an account and manage your tags.
A container in Google Tag Manager holds the variables and triggers (formerly known as rules and macros) which govern how the configuration and flag values in your app are set. You manage the container – editing its variables and triggers, previewing, testing, and publishing new versions of the container – from your Google Tag Manager account. During app development, you use the Google Tag Manager SDK to associate a container with the app.
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