What is Google Tag manager and its benefits?

A Tag Management System (TMS) replaces hard-coded tags that are used for marketing, analytics, and testing on a website, with dynamic tags that are easier to implement and update. Every tag management system uses a container tag – a small snippet of code that allows you to dynamically insert tags into your website. You can think of container tags as buckets that hold other types of tags. You control which tags are added to the buckets using a simple web interface. In 2012, Google released a TMS called Google Tag Manager, which has quickly become one of the most widely used Tag Management Systems in the market.
 
Google Tag Manager is a free tool that makes it easy for marketers to add and update website tags -- including conversion tracking, site analytics, remarketing, and more—with just a few clicks, and without needing to edit your website code.
 
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