What is Google Sandbox?

The Google Sandbox Effect is a theory used to explain why newly-registered domains or domains with frequent ownership changes rank poorly in Google Search Engine Results Pages (SERPS). In other words new websites are put into a “sandbox” or a holding area and have their search ratings on hold until they can prove worthy of ranking.
 
The Google Sandbox Effect is a theory used to explain why newly-registered domains or domains with frequent ownership changes rank poorly in Google Search Engine Results Pages (SERPS). In other words new websites are put into a “sandbox” or a holding area and have their search ratings on hold until they can prove worthy of ranking.
 
The concept of sandbox is about reducing the page rank of newly created domains temporarily. This strategy is done by Google so that the wrong optimizing methods applied by the SEOs (to outsmart Google’s page rank) don’t succeed. The SEOs try to get many inbound links for a website from the ones they own already.
 
The Google Sandbox is much related to a new website being placed on probation, and kept lower than expected in searches, prior to being given full value for its incoming links and content. The Sandbox acts as defect experimentation for sites, possibly to put off spam sites from rising quickly, getting banned, and repeating the process.
 
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