What is google rich snippet?

[activesystem]

Rich snippets are a type of on page mark-up. They are the extra bits of text that appear under search results. Think of them like bacon bits for search engines.

 

[RH-Calvin]

Rich Snippets (also known as “Rich Results”) are normal Google search results with additional data displayed. This extra data is usually pulled from Structured Data found in a page's HTML. Common Rich Snippet types include reviews, recipes and events.