A PPC bid (or keyword bid) commonly used in Google Adwords, is a bid placed in a pay-per-click auction to help secure ad placement at the top of search results.
To set a PPC bid, you enter the highest price you want to pay for a view while setting up your TrueView campaign. Your bid is called your maximum CPC bid, or simply "max PPC." This bid applies at the campaign level, but you can also set a PPC bid per ad format.
Bid strategies should be based on goals, business motto, organizational objectives and sales targets etc.. They can be configured to run as an individual model or in a loop as hybrid model.
Google AdWords is Google's promoting framework in which sponsors offer on specific catchphrases all together for their interactive advertisements to show up in Google's query items. Since sponsors need to pay for these snaps, this is the manner by which Google profits from seek.
A PPC bid (or keyword bid) commonly used in Google Adwords, is a bid placed in a pay-per-click auction to help secure ad placement at the top of search results.