what is google bowling?

Since Google Bombing (see below) can be used to artificially inflate the search engine rankings for a page, Google responded by looking for unnatural linking patterns. While only Google knows for sure how this is handled, my theories are that it looks for site-wide links, excessive growth in links from a large number of web sites, so-called bad neighborhoods, and excessive percentage of inbound links all having the same anchor text.
 
Google Bowling, also called "reverse SEO" is a technique, based on the simple fact that there is a second way of getting on top of the Google search results:- increasing your own rank -decreasing your competitor's rank. Google Bowling is an SEO technique that is capable of decreasing a competitor's rank in the Google Search Engine.
 
Back
Top