What is Google Analytics?

Google Analytics (product) is a free software-as-a-service web analytics product developed, offered and maintained by Google. The product's origins lie in Google's acquisition of Urchin, a web analytics product that remains in existence today; Urchin is a premium (paid) web analytics product that is not hosted (SaaS) but rather installed by the customer on the hardware of their choosing.
 
Google analytics tool is a free tool to measure the traffic behavior for your website. Inserting the analytics code into the webpage source helps Google to track the website traffic and provide various information about the traffic behavior in the analytics tool. It also provides information about the bounce rate of your website.
 
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