StuartSpindlow
New member
Hello Friends,
Please tell me what is Google analytics.
Please tell me what is Google analytics.
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What is Google Analytics?
- Thread starter StuartSpindlow
- Start date
peter nguyen
New member
Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is available to anyone with a Google account.
william1194
New member
Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin. Google Analytics is now the most widely used web analytics service on the Internet.
SoonamSingh
New member
Google analytics tool is the best tool for the SEO analysis which is used to monitor your website performance such as traffic, referral links backlinks, the area from where the traffic is coming to your website and much more.
sadianisar
New member
Google Analytics is a free SEO tool which is used to monitor website traffic, monitor keyword ranking position, to check the audience using which keywords and from what country region are they from etc.
Google Analytics' approach is to show high-level, dashboard-type data for the casual user, and more in-depth data further into the report set. Google Analytics analysis can identify poorly performing pages with techniques such as funnel visualization, where visitors came from (referrers), how long they stayed and their geographical position. It also provides more advanced features, including custom visitor segmentation.
Krishnabangla
New member
Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic.
TravelOTAs
New member
Google analytics is the website analysis tool by which you can get information of all the analytic data related to your website. For example, you can know about the keywords,landing pages in which your website is ranked.
pablohunt2812
New member
The New Analytics Products:
Google Optimize 360 (beta). This website testing and personalisation product helps marketers deliver better experiences. Marketers can show consumers multiple variations of their site and then choose the version that works best for each audience.
Google Audience Center 360 (beta). A data management platform (DMP) to help understand your customers and find more like them across channels, devices, and campaigns. It offers native integration with Google and DoubleClick, plus it’s open to third party data providers, and DSPs.
Google Data Studio 360 (beta). A data analysis and visualisation product that integrates data across all suite products and other data sources ― turning it into rich, interactive reports and dashboards. Built-in real-time collaboration and sharing is based on Google Docs technology.
Google Attribution 360 (formerly Adometry). Rebuilt from the ground up, it helps advertisers understand ALL marketing investments, both on- and off-line, by employing cross-channel attribution and marketing mix modelling techniques.
The Rebranded Analytics Products:
Google Analytics Premium becomes Google Analytics 360 – no change in features
Google Tag Manager for Premium becomes Google Tag Manager 360 – no change in features announced (yet) i.e. it keeps the same Premium level SLAs as before – this has been the only difference between the free and Premium version of GTM before.
My Overarching Take-Aways…
Google are very much presenting themselves as a “data platform” now. That is, not just a search and advertising platform. That was always the purpose of the Urchin acquisition back in 2005. But now things are becomeing much more integrated and holistic for marketers and web site owners. Its a big step up!
IMPORTANT: The Analytics 360 Suite is a group of paid-for products aimed at the enterprise. That is quite a departure for Google that so far has developed great, yet still free to use, analytics products. Hopefully that will continue. AFAIK the free Google Analytics tool and free GTM products will continue as-is. And I don’t expect that to ever change…!
Google Optimize 360 (beta). This website testing and personalisation product helps marketers deliver better experiences. Marketers can show consumers multiple variations of their site and then choose the version that works best for each audience.
Google Audience Center 360 (beta). A data management platform (DMP) to help understand your customers and find more like them across channels, devices, and campaigns. It offers native integration with Google and DoubleClick, plus it’s open to third party data providers, and DSPs.
Google Data Studio 360 (beta). A data analysis and visualisation product that integrates data across all suite products and other data sources ― turning it into rich, interactive reports and dashboards. Built-in real-time collaboration and sharing is based on Google Docs technology.
Google Attribution 360 (formerly Adometry). Rebuilt from the ground up, it helps advertisers understand ALL marketing investments, both on- and off-line, by employing cross-channel attribution and marketing mix modelling techniques.
The Rebranded Analytics Products:
Google Analytics Premium becomes Google Analytics 360 – no change in features
Google Tag Manager for Premium becomes Google Tag Manager 360 – no change in features announced (yet) i.e. it keeps the same Premium level SLAs as before – this has been the only difference between the free and Premium version of GTM before.
My Overarching Take-Aways…
Google are very much presenting themselves as a “data platform” now. That is, not just a search and advertising platform. That was always the purpose of the Urchin acquisition back in 2005. But now things are becomeing much more integrated and holistic for marketers and web site owners. Its a big step up!
IMPORTANT: The Analytics 360 Suite is a group of paid-for products aimed at the enterprise. That is quite a departure for Google that so far has developed great, yet still free to use, analytics products. Hopefully that will continue. AFAIK the free Google Analytics tool and free GTM products will continue as-is. And I don’t expect that to ever change…!
ShreyaKoushik23
New member
Google Analytics is a tremendously powerful tool that can provide valuable insights into how people are discovering, visiting and using your website. However, the sheer quantity of information and reports available can seem overwhelming.