what is Google Adword?

Google’s advertising network which enables advertisers to place adverts on the search engine.
 
Google Adwords is a pay-per-click (PPC) advertising platform. Unlike other PPC platforms like Facebook, AdWords actually offers advertisers two basic ways to reach people: 1) through the Google Search Network and 2) through the Google Display Network.
 
Google AdWords is a pay-per-click online advertising platform that allows advertisers to display their ads on Google's search engine results page. Based on the keywords that want to target, businesses pay to get their advertisements ranked at the top of the search results page.
 
Google AdWords is one of the services advertisers use for online promotion of their content, brand, website, through certain defined keywords to achieve traffic or leads This type of online advertising can be targeted local, national and for international distribution.
 
is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Since advertisers have to pay for these clicks, this is how Google makes money from search.
 
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