What is Google Ad Rank?

[gunjanjain]

Hello friends,

What is Google Ad Rank?

 

[amarjyotiadvertising]

Ad rank is a term that is used to define at which position your ad word is displayed among other ad words, on the google search engine result page. In other words it determines how your ad word is ranked on the search engine result page depending on the ad bid you pay and the quality reviews for your ad word.

 

[traveloweb]

Adrank is Google’s algorithm. Higher ad rank better ad position lesser cost per click. Lower the ad rank lower position and higher cost per click. Ad rank is not visible to us but here is adrank formula:

Adrank = Cost per click x Quality score

 

[MVMInfotech18]

Ad Rank is the underlying concept which decides which Ad will show on which position.

Ad Rank = Your CPC bid * (Quality Score[80% weight] + Ad Extensions[20% weight])

CPC is cost per click you are willing to pay
Quality score is measure automatically based on your Keyword CTR, Ad relevance & Landing Page Quality
Ad extensions are now required to be used in all Ads

 

[Johnphilip2880]

Google ad rank refers to the position of pay per click ad on a search engine result page.This position is based on the keywords that is being used and where that particular keyword ranks.


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[nikki shah]

AdRank in AdWords has historically been calculated based on your Max CPC and Quality Score.