What is good quality score in google ad words..?

When you're looking for insight into how relevant your landing page and ad are to the keywords you've chosen, you can look at your Quality Score.

Your current Quality Score and its component scores can be seen with 4 Quality Score status columns: Qual. Score, Landing page experience, Ad relevance, and Expected clickthrough rate (CTR).

We also show you a historical record of your past quality score and its components with 4 stats columns: Qual. Score (hist.), Landing page exper. (hist.), Ad relevance (hist.), and Exp. CTR (hist.).

This article explains how to find your Quality Score and all of its components, past and present.
 
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