4 Google Analytics Goal Types That Are Critical To Your Business
Tracking pageviews and visitors to see how much traffic you’re getting is incredibly important right? WRONG. Finding out if your website actually helps your business is MUCH more important.
Knowing important metrics like:
Leads
Trial signups
Account creations
Newsletter signups
White paper downloads
Ebook downloads
…are really what you should be tracking. But how do you do this with Google Analytics?
Well that’s what we are going to show you today.
Google Analytics doesn’t tell you how your business is doing without some additional setup. You have to tell Google Analytics to keep track of what’s critical to your business – and you do this with goals.
In Google Analytics, you have four ways to track goals:
URLs
Time
Pages/visit
Events
Here’s a complete breakdown on how to set up your goals so you can start tracking the metrics that are critical to the success of your business.
Where to Find Google Analytics Goals
To start setting up your goals:
Go to your Google Analytics standard reports
Click on the “Admin” button in the top right
Click on “Goals”
From one of the Goal sets, click “+ Goal” (goal sets are just a way for you to easily group goals) to set up a new goal.
First name your goal. This name will pop up all over Google Analytics so make sure the name is clear enough that you can instantly remember what’s being tracked.
The “active” or “inactive” options allow you to control whether the goal is functioning. If you ever want to turn the goal off, pick “inactive.” You won’t be able to delete your goal, you can only deactivate it. This is because Google Analytics permanently applies goals as it compiles the data for your reports. In other words, Google Analytics can’t go back and remove goals from historical data.