A fan page is the only way for entities like businesses, organizations, celebrities, and political figures to represent themselves on Facebook.
Unlike a personal Facebook profile, fan pages are visible to everybody on the Internet. Anyone on Facebook can connect to and receive updates from a page by becoming a fan (i.e. ‘Liking’ the page).
Like a friend’s profile, Facebook pages enable public figures, authors, speakers, restaurants, hotels, retail stores, photographers, realtors, community organizations and other entities to create an authentic and public presence on Facebook.