What is Facebook EdgeRank? Why does it matters?

beingchinmay

New member
Facebook EdgeRank is an algorithm that Facebook uses to determine what articles should be displayed in a user’s News Feed. Facebook Edge mark matters because

  1. About 96% of fans don’t return to Brand’s Facebook Page after initial engagement
  2. Your post is more likely to reach your fans in the newsfeed than your page
  3. About 27% of all time spent on Facebook is spent looking at news feed
 
Really? I didn't know about this. Anyway, do you have the resource article for this one? This is very interesting. I never thought that facebook also do release such algorithms. All I know and all I noticed is that they keep on changing and updating the user interface, and it is getting quite annoying.
 
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