What is Facebook EdgeRank? Why does it matters?

EdgeRank is the name commonly given to the algorithm that Facebook uses to determine what articles should be displayed in a user's News Feed.
If only Social Media marketing was so simple that you could setup a Facebook Page, your customers would instantly like it, and your business would skyrocket. Well, it’s not that easy. Social media (and some would argue, Facebook even more so) is a balancing act of art and science. Edgerank is — in an oversimplified statement — the science behind Facebook. Understanding and leveraging it will enable you to successfully market your brand using Facebook.
 
Back
Top