What is equity links?

Link equity, once colloquially referred to with the awful term "link juice," is a search engine ranking factor based on the idea that certain links pass value and authority from one page to another. This value is dependent on a number of factors, such as the linking page's authority, topical relevance, HTTP status, and more. Links that pass equity are one of many signals that Google and other search engines use to determine a page's rankings in the SERPs.
 
The value of a link, and the potential impact it can have on search engine rankings, is not only determined by the fact it is an equity link or not.Equity links can be internal and external links.
-External links, are links pointing from another domain (external website) to a page on your website.
-Internal links, are links pointing to pages inside your website
 
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