E-Mail marketing is an organization form of communication to inform customers or prospects about your business, products and much more. It can also be used to build long term relationships, build your brand, generate business leads time to time and offer value to clients by sharing your expertise in a chosen subject matter area. It is a well accepted form of communication in business.
Unlike SMS marketing, E-mails can be better personalized with great designs, images, videos, file attachments and more.