What is E-mail marketing ?

Email marketing is a type of direct digital marketing that uses electronic mail (also called email or e-mail) as the marketing communication delivery method. Email marketing is used in a number of ways by organizations and marketers for brand and customer loyalty building, acquiring or converting customers, company advertisements, or for communicating promotional offers and more.
via:webopedia
 
Email marketing is directly sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.
 
Email marketing can be highly advantageous and is not an outdated method like a lot of site owners believe it to be. Email is of huge importance to the majority of internet users and therefore provides business owners with a ripe opportunity. Your SEO campaign could benefit from the sending of emails.
 
E-mail marketing is quite simple using the tools of e-mail to deliver advertising information. A large proportion of Web users have e-mail options which allow them to receive an almost endless number of information immediately.
 
Email Marketing is using email to distribute your marketing messages. Email marketing is used in a number of ways by organizations and marketers for brand and customer loyalty building, acquiring or converting customers, company advertisements, or for communicating promotional offers and more.
 
What is Email Marketing?

Email marketing is a form of direct marketing wherein an email is used as a medium to reach out to present and potential customers with the aim of gaining or continuing their business. Email marketing is used in a number of ways by organizations and marketers for company advertisements, acquiring or converting customers, brand and customer loyalty building, or for communicating promotional offers and more.

Why do Email Marketing?

In a recent research by Octane research, a staggering 89% of India Marketers voted for Email Marketing to be an effective tool for their business. One can see 10% YoY growth for India Marketers reporting email effectiveness.
Clearly, this is one marketing approach one can’t lose out upon.

There are 462 million internet users in India as of 2016. About 95% of them have an email account and about 91% check their mail atleast once in a day.Emails are an integral part of our lives and there’s hardly anyone around who thinks of quitting email.
Some might argue that a portion of email marketing efforts go to waste when the emails land up in spam folder or are blocked or lost. Still they have a higher potential of reaching the targeted customer than posting on social media platforms like Facebook, where a major number of posts are missed due to algorithm settings.
 
Email marketing is directly sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or a current customer database. Broadly, the term is usually used to refer to sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and adding advertisements to email messages sent by other companies to their customers.

Source: https://en.wikipedia.org/wiki/Email_marketing
 
Email marketing includes the jobs: build mail list via your site, write many messages to your email list and send them automatically by using aweber or getresponse services. You could send useful information and products promoting in your messages. Besides, you could also invite them to follow you on social networks, suggest them introduce your products or services to their friends.
 
Email marketing is a popular way for businesses to reach customers. It also provides an easy way to track how effective it is. It keeps track record of how many hits your website gets after a mass mailing, it is also easy to gauge whether this technique works for your company. Through email marketing we can get more business and follow up our customers for more leads.
 
In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.....
 
Email marketing occurs when a company sends a commercial message to a group of people by use of electronic email. Most commonly through advertisements, requests for business, or sales or donation solicitation, any email communication is considered email marketing if it helps to build customer loyalty, trust in a product or company or brand recognition. Email marketing is an efficient way to stay connected with your clients while also promoting your business.
 
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