What is Doorway Page ?

Doorways are sites or pages created to rank highly for specific search queries. They are bad for users because they can lead to multiple similar pages in user search results, where each result ends up taking the user to essentially the same destination. They can also lead users to intermediate pages that are not as useful as the final destination.
 
Doorways are sites or pages created to rank highly for specific search queries. They are bad for users because they can lead to multiple similar pages in user search results, where each result ends up taking the user to essentially the same destination. They can also lead users to intermediate pages that are not as useful as the final destination.
Here are some examples of doorways:
* Having multiple domain names or pages targeted at specific regions or cities that funnel users to one page
* Pages generated to funnel visitors into the actual usable or relevant portion of your site(s)
* Substantially similar pages that are closer to search results than a clearly defined, browseable hierarchy.
 
Doorway pages are simple HTML pages designed for particular keywords and phrases and programmed to be visible to only search engines and their bots. The purpose of these pages is to trick search engines and get higher rankings in the SERPs. Doorways typically are programmed with a fast meta refresh or a redirect that brings the user to the page that the Web site actually wants the user to visit, or the doorway will have a way for the user to manually click through to the next site.
 
Doorway pages are simple HTML pages that are customized to a few particular keywords or phrases, and they are programmed to be visible only by specific search engines and their spiders. The purpose of these doorway pages is to trick the search engines into giving these sites higher rankings.
 
Doorway pages are straightforward HTML pages intended for specific watchwords and expressions and modified to be unmistakable to just web crawlers and their bots. The reason for these pages is to trap web indexes and get higher rankings in the SERPs. Entryways normally are modified with a quick meta revive or a divert that conveys the client to the page that the Web webpage really needs the client to visit, or the entryway will have a path for the client to physically navigate to the following website.
 
Back
Top