Quite simply, doorway pages are pages that have been optimised to rank highly on the search engines for one or two particular keywords. Nowadays, you often hear people saying that it is a very bad idea to create doorway pages – even though there is nothing wrong with the basic technique. At SoftwarePromotions, we steer clear of the illegitimate, software-generated doorway pages that have been the source of so much confusion. Instead, we create doorway pages that are perfectly acceptable to people and search engines alike – legitimate, readable, content-filled doorway pages.