Both are the backlinks, but what makes them dissimilar is its functionality that impacts on the search engines.
No-follow is the link that does not allow the search engine bot to crawl that link and stops the link juice. But human can be able to see it and follow that links. Usually, no-follow links are not much recommended by the search engines. No-follow links can be used on social media when you are targeting to get traffic only through bigger target audience.
Example to no-follow: <a href=”http://www.abc.com/” rel=”nofollow”>abc</a>
Do follow is the right way of backlinking, where the Google bots are allowed to see and crawl the link and reach your website. Do follow link definitely passes the link juice It instructs the search enginer crawlers/spiders to follow the link. Do follow is used for creating brand values and get good page ranking. It is recommended to build higher PR do follow links to improve the reputation of the website.
Example to do follow: <a href=”http://www.abc.com/”>abc</a>
No-follow is the link that does not allow the search engine bot to crawl that link and stops the link juice. But human can be able to see it and follow that links. Usually, no-follow links are not much recommended by the search engines. No-follow links can be used on social media when you are targeting to get traffic only through bigger target audience.
Example to no-follow: <a href=”http://www.abc.com/” rel=”nofollow”>abc</a>
Do follow is the right way of backlinking, where the Google bots are allowed to see and crawl the link and reach your website. Do follow link definitely passes the link juice It instructs the search enginer crawlers/spiders to follow the link. Do follow is used for creating brand values and get good page ranking. It is recommended to build higher PR do follow links to improve the reputation of the website.
Example to do follow: <a href=”http://www.abc.com/”>abc</a>