What is display network campaigns?

The Display Network is a completely different animal than it’s Search Network counterpart. If you simply copy your Search Network campaign settings over to the Display Network, you’ll likely miss out on a boatload potential clicks and customers. Fortunately, setting up a Display Network is fairly easy if you know what to do. In this video I’ll teach you how to set up an effective Display Network campaign from scratch, including how to set up your campaigns, ads and keywords for maximum ROI.
 
They are,
>Display Ad Builder
>Placement Tool
>Contextual Targeting Tool
>Bidding Option and
>Conversion Tracking
 
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