One of the most important activities for any SEO process is the initial competitive analysis. This process should correctly identify your SEO targets and provide fundamental input to establish your overall strategy.
Depending on the type, industry, and scope of the SEO process, this analysis can become quite complex, as there are many factors to take into consideration—more now than ever before.
That is the SEO competitive analysis. This process will help you find out the right keywords, target visitors, and the accurate SEO stragies for your site.
The way to tap into that is through competitive intelligence. Your goal is to get insight into the strategies that are working for others in your market so you can adopt them, improve them, and gain an edge.