Digital marketing is the promotion of products or brands via one or more forms of electronic media and differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn't – typically in real time.
The five most important elements of a digital campaign consist of mobile considerations, organic search, social media marketing, content marketing and lead nurturing. All of these elements combined make up a cohesive digital marketing strategy. Digital marketing activities include SEO, SEM, SMM, Email Marketing to name a few.
There are many advantages of digital marketing, including:
1. It's more affordable to deploy than traditional marketing and advertising
2. Digital marketing goes from planning to execution more quickly.
3. Digital marketing gives fans/viewers/readers a chance to share your content.
4. Digital marketing campaigns are easier to attach to other campaigns.
5. Digital marketing campaigns have longer shelf lives.
6. It's easier to change or stop a digital marketing campaign after it starts.
7. Digital marketing gives the brand more time and space to tell its story.