what is different between white hat and black hat SEO ?

The difference between black hat SEO and white hat SEO has to do with the techniques used when trying to improve a website’s search engine ranking.

Black hat SEO refers to techniques and strategies used to get higher search rankings, and breaking search engine rules. Black hat SEO focuses on only search engines and not so much a human audience. Black hat SEO is typically used by those who are looking for a quick return on their site, rather than a long-term investment on their site. Some techniques used in black hat SEO include: keyword stuffing, link farming, hidden texts and links, and blog content spamming. Consequences of black hat SEO can possibly result in your site being banned from a search engine and de-indexed as a penalization for using unethical techniques.

White hat SEO refers to the use of techniques and strategies that target a human audience opposed to a search engine. Techniques that are typically used in white hat SEO include using keywords, and keyword analysis, doing research, rewriting meta tags in order for them to be more relevant, backlinking, link building as well as writing content for human readers. Those who use white hat SEO expect to make a long-term investment on their website, as the results last a long time.
 
Hi! White Hat SEO is the way of optimizing your website ETHICALLY, while the Black Hat SEO is the prohibited way of optimizing your website.
 
you only need that google prefer white hat seo if you found you uses the black hat seo then google unindex your site and remove from search result
 
Black hat seo: It is an unethical seo. It can produce quick results but contains a high risk factor.

White hat seo: It is an ethical seo. It is used by those who intend to make a long-term investment on their website.
 
Black hat SEO refers to techniques and strategies used to get higher search rankings, and breaking search engine rules.
White hat SEO refers to the use of techniques and strategies that target a human audience opposed to a search engine.
 
White Hat SEO: White Hat SEO utilizes techniques and methods to improve the search engine ranking of a website that don’t run a foul of search engine (mainly Google) Guidelines. It will give you a slow but lasting growth in ranking.

Black Hat SEO: Black Hat SEO exploits weaknesses in the search engine algorithms to obtain high rankings for a website. Such techniques and methods are in direct conflict with search engine guidelines. It may give you a quick but short lasting growth in search engine ranking.
 
White hat SEO refers to the use of techniques approved as per the search engine guidelines, to improve your search engine result page ranking.These techniques are considered ethical and are thus approved by the search engine.
Contrary to the white hat SEO, the black hat SEO are the use of techniques considered unethical by the search engine and are thus disapproved as per the guidelines of the Search engine.
 
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